This poster was created in my very first typography class in my second year at ACAD 2010. The assignment was to choose any font and make a poster for an exhibition of the typographer’s work using only that typeface family. I chose Franklin Gothic, created by Morris Fuller Benton. We had to include a date, the name, what it was, and the gallery. I wanted to keep the whole composition quite simple and sleek, given the modern characteristic of Franklin Gothic. I chose to contrast a stable letterform versus an unstable one to correspond with the contrasting line widths of the letterforms found in Franklin. The colors correspond with the stability and activity of each letter as well as the sophistication of the typeface.